MTS launches mAd, lets you make free local calls

MTS has launched a new Mobile
Advertising Service called mAd.
This service would let the
customers watch a short video
Ad on their device before a call
and get free local calling minutes.
It doesn't have any activation
charges, application download
charges and data transfer
charges while viewing video ads.
Popular brands such as Coca-
Cola, Pepsi, Mentos, Center Fresh,
Fiat, Kellogg's, Titan, Lenovo have
partnered with MTS for this
service.
This service is available on all the
Android devices on the MTS
network including MTS MTag 3.1,
MTS MTag 351, MTS MTag 352,
MTS MTag 353, MTS MTag 401,
MTS Pulse, Samsung Galaxy Y and
Samsung Galaxy Ace Duos CDMA.
It would launch it soon on
BlackBerry and BREW enabled
entry-level MTS handsets.
To activate this service MTS
customers need to SMS FREE to
55559 or call customer care 155
(Toll Free). After that they'll get a
link to download MTS mAd Call
application that needs to be
installed on the phone. A demo
video will play, that would
explain the process.
Whenever a customer makes a
call, an automatic pop up will ask
the customer for a Free Call or
Paid Call. In case of the Free call,
a seamless video ad will play for
20-30 seconds, post that the call
will be connected. After
completion, free 60 seconds of
local calling will be credited to
the customer's account and the
same will be confirmed via SMS.
Customers can make 4 MTS mAd
calls in a day, after that the Free
call pop up will not be displayed.