25 January 2011

Vodafone launches Rs.4 bonus cards in India

Vodafone have announced the launch of the Rs. 4 bonus cards for prepaid users in the Delhi circle.

Aimed at enabling many more people at the grass root level to stay connected, the Rs. 4 Bonus reiterates Vodafone’s commitment towards accelerating tele-density in India and enhancing affordability.

Speaking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said “We are delighted to launch the most economical bonus offer available in the market. This marks the democratization of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs. 4. We hope to communicate the product offering effectively and with absolute simplicity through our brand new advertising campaign.”

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